Part of a three-track strategy — see full campaign →
Three tracks. One objective.
LinkedIn Paid → Calendly
Direct Booking
Sponsored content driving direct to a Calendly booking page. No intermediate step — one click from ad to meeting.
LinkedIn Paid → Qualification Page
Lead Qual + AI Voice
Pain-point creative routes to a qualification landing page. Mobile number capture triggers an AI voice agent call within minutes.
Organic Content Programme
Editorial LinkedIn
Four posts per week building authority and familiarity with operations and production leadership across UK chemicals and coatings.
Thread 01 — Objective
What we're trying to achieve
Optio is the best-kept secret in UK batch manufacturing — and that's both the problem and the opportunity. The manufacturers who know about it don't talk about it. The campaign leans into that directly.
The goal is simple: get operations and technical decision-makers at UK paints and specialty chemicals manufacturers to book a 30-minute discovery call. No intermediate form, no qualification step. LinkedIn ad → Calendly → booked meeting.
Seven ads run simultaneously, each attacking the problem from a different angle — cost, visibility, competitive advantage, traceability, and ERP accuracy. LinkedIn's algorithm distributes budget toward the best performer.
Targeting
How we've set it up
Why we kept it broad
At 65,000 the audience is already tightly qualified by industry. Adding job function and seniority filters would shrink it further and restrict LinkedIn's ability to optimise. After 3–4 weeks we'll have real click data to inform a second, more targeted campaign.
The Ads
Seven creatives. One campaign.
Each ad targets the same decision-maker from a different angle. LinkedIn will find the best performer and weight budget toward it automatically.
