LinkedIn Sponsored Content / InMail → Calendar
Direct Booking
A single-friction-point paid LinkedIn unit that routes the prospect directly to a booking engine — no landing page, no qualification step. Designed for the Operations Director who is already in active evaluation mode, triggered by an audit finding or a board OEE mandate. The directness of the mechanic signals respect for their time and matches the urgency they're already feeling.
How it works
LinkedIn Sponsored Content or InMail
Targets Operations Director by title, industry, and company size.
Direct booking link
"Book a 20-minute floor-to-ERP gap audit with an Imperium⁴ engineer."
No intermediate step
One click from ad to calendar. Frictionless for the buyer who is ready.
LinkedIn Sponsored Content → Qualification Page
Lead Qualification + AI Voice Outreach
LinkedIn Sponsored Content routes the prospect to a purpose-built qualification landing page rather than directly to a calendar. Designed for operations and production leadership in the awareness-to-consideration phase — they recognise the pain but haven't yet committed to a vendor evaluation. The page segments motivated prospects from passive scroll traffic, captures a mobile number, and triggers an AI voice agent call within minutes.
How it works
Pain-point-led LinkedIn creative
Drives to qualification landing page.
Self-assessment form
Sector, site size, current system, primary pain. Short and specific.
Mobile number capture
In exchange for a personalised floor-to-ERP gap assessment.
AI voice agent
Calls within minutes of form submission. Qualifies further and books a meeting.
Organic Content Programme
Editorial LinkedIn
A consistent, editorially-led content programme targeting operations and production leadership across UK chemicals and coatings. The mechanic is pull, not push — four posts per week across three content types that build familiarity and authority so that when a prospect hits a buying trigger, Optio Systems is already the name they reach for.
How it works
Operational problem posts
2× per week — pain point resonance. Name the problem explicitly.
Proof posts
1× per week — PPG Birstall and other reference site outcomes.
Industry framing posts
1× per week — UK REACH commentary, OEE benchmarks, LEAN in chemicals.
What winning looks like in 90 days.
Qualified contacts reached via LinkedIn outreach from the existing contact list and lookalikes.
Conversion rate from ad impression to booked conversation across all three campaign threads.
Qualified meetings booked with operations and production decision-makers.
Final chapter